Forrester comments on the Omniture deal
Once upon a time there were competition between major vendors of web analytics. Then came Google and changed the markets. Now, the number of solutions is decreasing and furthermore they are becoming integrated into other main products.
Forrester comments on the latest move from Adobe – a clever move indeed, though expensive. Makes me wonder will MS keep its hands off WebTrends or will it focus on helping Yahoo Analytics (ex-Index Tools) to fly. I think we will see even more consolidation happen soon. I think also some BI vendor will move soon in this.
What do you think?
