Predictions for 2007

(Originally for Satama Research Blog)

As last year, decided to collect some forecasts to this forum.

E-Marketer online development trends for 2007 (the full article is also in Public Folders – Reports)
* Online Ad Spending Will Hit $20 Billion
* Some Money and Lots of Hype for Online Video Advertising
* Social Networks Are Set for a $1 Billion Windfall
* Downloadable Games Will Get Hotter
* Thirty-Seven Million Strong: A ‘Minority’ Bigger than Canada
* Mobile TV Arrives
* US B2C E-Commerce Will Cruise Past $200 Billion
* The Retail Power of Word-of-Mouth
* Broadband Services Will Matter as Much as Speed
* DVRs Pump Up TV Viewing

Gartner on Mobile camera phones

Worldwide sales of camera phones will account for 48 percent of total worldwide mobile phone sales in 2006, growing to 81 percent by 2010, according to new forecasts from Gartner Inc. Worldwide sales of camera phones, which have almost tripled since 2004, will reach 460 million in 2006, an increase of 43 percent from 2005. This trend is set to continue, leading to sales of one billion camera phones by 2010

Deutsche Bank forecasts:

some 1.1 billion mobile phones will be sold globally in 2007, up from nearly 960 million in 2006. Moreover, Apple is expected to launch iPhone to the markets soon.

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Multiple forecasts on global advertising expenditure:

Aegis Media recently predicted that global ad spending would rise 5.8 percent in 2007, after a 6 percent increase last year. Zenith Optimedia, part of Publicis Groupe, said spending would grow by 5.4 percent, following a 6.1 percent gain in 2006. Group M, the media division of WPP Group, expects a 5 percent gain this year, down from a 5.3 percent increase in 2006.

Consumer Electronics forecasts

sales of consumer electronics will increase 7 percent this year, exceeding $155 billion.

IDC estimates that

the IPTV market in Western Europe is currently worth around $500 million, and will grow at a CAGR of 71% to reach $4.3 billion by 2010. In the next five years, household penetration of IPTV services will increase from 1% in 2006 to 11% by 2010. The countries that will make up a large portion of this growth are France, Italy, and Spain, where the pay-TV markets are less developed than elsewhere in Western Europe, where the first large IPTV services were launched, and where some of the more innovative providers are based.

Moreover they estimate that:

Tech marketing spending will continue to outpace global IT spending in 2007,” said Michael Gerard, research director at IDC’s CMO Advisory Research. IDC projects that global companies will increase their IT spending by 6.6% in 2007

Many more forecasts exist, but here we have a start :)