Archive for January, 2007

Predictions for 2007

(Originally for Satama Research Blog)

As last year, decided to collect some forecasts to this forum.

E-Marketer online development trends for 2007 (the full article is also in Public Folders – Reports)
* Online Ad Spending Will Hit $20 Billion
* Some Money and Lots of Hype for Online Video Advertising
* Social Networks Are Set for a $1 Billion Windfall
* Downloadable Games Will Get Hotter
* Thirty-Seven Million Strong: A ‘Minority’ Bigger than Canada
* Mobile TV Arrives
* US B2C E-Commerce Will Cruise Past $200 Billion
* The Retail Power of Word-of-Mouth
* Broadband Services Will Matter as Much as Speed
* DVRs Pump Up TV Viewing
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