(Originally for Satama Research Blog)
Huh, what a title…
Anyway, yesterday’s article from ClickZ made a very interesting point on consumers exposure to ad spots online.
Traditional advertising is now entertainment, just as much as any other piece of video. Type in a search for “commercials” at YouTube. At publication time, there were 44,110 results. The most viewed commercial, for Sony Bravia, has over 3.5 million views. Look at the comments; they illustrate the level of engagement. Impressive.
Try e.g. this YouTube search. You will see that the most watched commericals are by Sony, Volkswagen and Apple. This tells something about the the dominance of these global brands.
Commercials become entertainment – neat. Thus, what will this mean for marketing? Entertainment becomes marketing? Maybe.
Let’s try again
1)Yahoo Videos : well looks like a fun listing
2) Google Videos: Bit more boring layout, but still a good repository of ads
3) Archive.org: Historical view to advertising
Yep, looks like pure entertainment to scan through these. Yet, the most popular of these site is YouTube. And no surprise in here also that it was to only one giving capabilities to search and sort by popularity.
Question for Satama: how could we leverage to online video boom in our marketing cases? Do we have the know-how to use the viral schemes needed to make our clients ads popular? Are we ready for the online video explosion? What do you think?
