Google Apps on your domain is Google’s latest approach to offer tools inside companies. They already offer Google Mini to have company-wide search. Now the new program brings e-mail (Gmail), IM+Voip (GoogleTalk), calender (Google Calender) and web editing (PageCreator) to usage of any company.
Now you can offer private-labeled email, IM and calendar tools to all of your users for free*, so they can share ideas and get things done more effectively. You can design and publish your organization’s website, too. It’s all hosted by Google, so there’s no hardware or software for you to install or maintain.
From here is is only a small step to offer Office products e.g. via Google Writely and Google Spredsheets.
MS Live is really challenged again… interesting…
Google strategy seems to be to harm MS all where is can do it with low cost, but maximum damage. Somekind of public guerilla warfare. What do you think of this?
Moreover, Google can offer full place to sell products (Google Base) and also arrange payments, such as in a bank, via Google Checkout.
Well well, one does not to invest a lot nowadays to have full scale online business running. Google even helps you get traffic in via Adwords and analyses your site by Google Analytics. And make additional money by AdSense.
Who will become the first Finnish / Dutch e-retailer to base their business on this? Economies of scope and scale could nicely exist in it? What do you think? Looks like solid approach for low-cost vendor.
