Originally for Satama Research Blog
A new blogging phenomena is emerging – Structured Blogging.
In short the idea means that:
Structured blogging is about making a movie review look different from a calendar entry. On the surface, it’s as simple as that – formatting blog entries around their content
The key application areas for this could be e.g. product reviews and classified adds. Forrester’s lead media analyst Charlene Li comments on her blog of the issue:
Overall, I think structured blogging is a great idea — I see it as a way to extend the traditional “lists” on people’s social networking profiles to include personal reviews.
This concept relates closely to another pretty hot topic in the net currenlty: Mash-up-internet services. The idea of web services is finally breaking through. This means that a start-up company builds and programs its new internet service on top existing service, such as Google Maps, Amazon or eBay. Examples of his are e.g. Chigagocrime.org, showing the all crimes in the neigbourhood on a Google Map; DoubleTrust, search engine mixing Google and Yahoo searches and A9, Amazon’s search site. It is no longer necessary (of no use) to build all the services from scratch. Innovation is faster is using the existing internet infra.
I think strongly that this kind of new kind of internet-based computing will become one of the key elements in the emerging Web 2.0/Media 2.0 environment we are stepping now into. Why to built is own your own if you can use the existing infra already? Oh yes, and those who did not get this article, please check what eBay offers nowaways – an SDK! It is also software developer platform, not only a the world’s leading marketplace. Think about that 
